Experience
Marketing Intern
@Intellian Technologies
Rockville, MD · May–Aug 2026
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Rebuilt the reporting layer under campaign and inventory data spread across multiple files with duplicate entry
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Built an HTML intake form linked to Excel, consolidating entry from 3-4 locations into one click
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Built a 170-item inventory tracking system with validation rules
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Benchmarked 6 competitors across 16 dimensions and analyzed campaign data in Python
Impact : Cut manual data entry 75%, eliminated duplicate records, and presented 3 recommendations to the Marketing Director. Wrote a 5-section user manual so the team could run the system independently.
Marketing Research Assistant
@University of Seoul
Sep 2024 - Feb 2026
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Analyzed results from 3 controlled studies (n=730, treatment vs. control) on how visual cues shape consumer response
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Ran significance tests in SPSS
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Synthesized 100+ academic and industry sources into 3 recurring behavior patterns
Impact: Co-authored the paper, published in the Journal of Retailing and Consumer Services (Elsevier, Vol. 94, 2027) and presented at the AMA Summer Academic Conference. The discipline here was being precise about what the data did and did not support.
Marketing Analytics Research Assistant
@University of Seoul
Sep - Dec 2024
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Analyzed market reactions to viral marketing campaigns across 30+ publicly traded firms in Python
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Ran time-series analysis to isolate short-term performance signals from noisy, time-dependent data
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Optimized the data pipeline for faster processing
Impact: Found the pattern varied by firm rather than holding across the sample, and improved data processing efficiency 40%.
Marketing Consulting Fellow
@Beauty Holiday Inc
Oct - Dec 2025
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Built a scenario-based cost model in Excel to test whether donation-based disposal was financially viable for a beauty retailer
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Researched 5+ retailers and 20+ industry reports
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Analyzed ESG filings, regulatory cases, and industry benchmarks
Impact: Showed disposal-offset frameworks could offset $5K–$20K annually. Presented to a panel of 6 business owners and an audience of 50+.
Adobe Student Ambassador
@Adobe
Nov 2025 - Present
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Create student-facing digital content to build campus awareness of Adobe products
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Track engagement across channels and adjust messaging based on what performed
SMSA Ambassador
@ Smith Master Student Association
Sep 2025 - Jan 2026
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Supported promotion for 4 Smith School events across social media and content channels
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Analyzed engagement by content type and posting time to inform how events were promoted
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Coordinated messaging with student leadership across channels