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Kyoungmin Lee
Marketing Data Analyst
Marketing Analytics & Consumer Insights
MS Business Analytics & AI @ University of Maryland
Dec 2026, Expected Graduation
About:
I analyze data to understand how consumers think, behave, and respond to marketing.
I work with large-scale datasets using Python, SQL, Tableau and Power BI to uncover patterns in customer behavior and marketing performance.
I focus on turning data into insights that directly inform strategy and business decisions.
Skills
Data & Programming
Python (pandas, NumPy)
SQL (data extraction, joins, aggregation)
R studio
Analytics & Modeling
Marketing Analytics
Customer Behavior Analysis
A/B Testing
Regression & Predictive Modeling
Visualization & Tools
Tableau
Power BI
Excel (advanced formulas, pivot tables)
Business & Strategy
Marketing Performance Analysis
ROI & KPI Analysis
Market Research & Competitive Analysis
Data-Driven Decision Making
Education
Master of Science in Business Analytics & AI
University of Maryland, Robert H. Smith School of Business
Fall 2025 - Dec 2026
Bachelor of Humanities, English Language and Literature & Business Administration (Double Major)
University of Seoul, South Korea
Mar 2020 - Aug 2025
GPA: 3.77/4.0
Study Abroad (15 Business Credits)
University of North Carolina at Pembroke
Aug 2022 - May 2023
Let's Connect!
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